Tips for QR Code Campaign Success
Stand out, give your customers instant access, make it interactive

Here are 10 tips to help ensure success with your QR Code Marketing strategies.

1. Make sure you have the ability to change the destination of your QR Code so that it is ALWAYS relevant and up to date - if the product that code belonged to is sold out you can modify the destination on your old advertisement to link to your current listings rather than to a product that is no longer available. All TWH.cc generated QR Code destinations are easily modified using your control panel.

2. Dont waste a perfectly good scan by linking to something useless! Be sure that you are linking to a site that is optimized for mobile browsing - if your website is flash based - don't link to it!

3. Be sure to track your codes so that you can know if your marketing dollars are well spent! All TWH.cc subscription plans include full tracking and reporting.

4. When generating a QR Code with TWH.cc you have the ability to set the amount of "Error Correction". If your QR Code will be logoed be sure to set the "Error Correction" to the highest possible level. Also, the smaller you intend to print the code the higher the "Error Correction" needed.

5. Keep your code sized correctly and be sure to test that it scans BEFORE you print your materials!

6. The shorter the url the better. Codes with shorter urls allow for more customization and are ultimately more scanable. Codes generated through TWH.cc are automatically shortened and most result in links that are less than 15 characters long.

7. Protect your tracking data. Some of the free QR Code generators (like goo.gl) do offer tracking data. However in many cases, this data is not password protected - goo.gl, for eample, considers all tracking data to be public domain and as such it is open to anyone who scans your QR code including the public and your competitors!

8. Create QR Codes specifically for each form of advertising you do - a different one for each of the local papers, a different one for the billboard, a different one still for the bus shelter. They can all link to the same location but having a different code id for each one removes the guess work as to where a customer heard about you - you will know specifically which source is working for you and where to focus your future marketing dollars.

9. Be eye-catching - colour, branded QR codes are the way of the future - step away from boring black and white and stand out from the crowd with customized QR Codes - the more you stand out the more likely it is for your code to be scanned! All TWH.cc Subscriptions offer the ability to add colour and a picture (photo, logo etc).

10. Tell your customers what they are gettting by scanning your QR code. Including a short description next to the QR Code of what they get by scanning it increases it's chances of being scanned and of you capturing a new lead.