Best Practices for Implementing QR Codes
QR codes have rules... follow them!

The following list outlines 10 of the best practices for employing QR Codes in your business or marketing campaign. Follow these 10 items, and you will be well on your way to creating an innovative, effective, and efficient marketing strategy to grow your business.

1. Size Matters (the Bigger, the Better)

Make sure the QR Code is big enough to scan easily. The minimum size should be 1.25" by 1.25"; any smaller than that, and the code becomes difficult to scan. QR Codes were created to make it easy to link to additional content, so don't lose people because they can't scan your code. If the QR Code is not large enough, it may not scan properly and valuable customers may never see your content. A small, difficult-to-scan QR Code frustrates everyone, businesses and customers alike. Don't make that mistake. If you make absolutely sure your QR Code is big enough to read easily, you will reap the rewards of additional page views and downloads. When in doubt, scan the code with several different phones to make sure that it will work.

2. Short Is Sweet

QR Codes are an efficient and artistic-looking way of storing data. Try to store the least amount of data possible by using short URLs. This makes a code easier to scan, and a less cluttered code is more visually appealing. TWH.cc shortens your url down to less than 15 characters and also uses advanced statistics to track the traffic to your site (and around your site if you install the free landing code tracking option). Cleaning up your codes and make things easier for the people who want to scan them.

3. Location Matters

Make sure to put your QR Codes in a place people can use them. This means thinking through where people will be scanning your codes and making sure the code is easy to access. Excellent placement options include newspaper or magazine pages, flyers or other promotional literature, and easy-to-spot locations on your website. Putting a QR Code online is a good move to direct traffic to your website, but make sure the customer can easily find the code place it on the top of the page or fixed in the margin, for example. Don't make people jump through hoops to scan your code. Make it accessible and easy to use.

4. Know Why You're Using It

What are you trying to accomplish with your QR Code? Are you looking to provide additional information to users? Are you providing the code as an easy way to download something? For a QR Code to be utilized effectively, you need to know why you're using it. Place it on a print advertisement to direct customers to your online store. Place it on a flyer for your band to make it easy for your fans to purchase concert tickets or merchandise and download your music. Place it on an invitation to a wedding or baby shower, and your guests will be able to easily access the directions and gift registry. Once you know why you're using it, make sure that everything else fits that usage strategy.

5. Make It Count

Don't use your QR Code to repeat things you've already said. Use the code to get to the next step in the customer engagement cycle. Provide meaningful content that reflects the marketing strategy you decided upon in point 4. Successful marketing is goal oriented and measured with quantifiable metrics. Once you know what your goal is for the QR code, you need to make sure that the content backs that up and helps accomplish that goal. At the same time, you need to make sure you have a system in place to track how the QR Code is affecting traffic to your site. That way, you'll know if you're placing the code in a suitable location or if the code should be moved.

6. A Little Goes a Long Way

Don't throw a million codes on things (unless there is a compelling reason to do so). Make sure you maximize your codes' effectiveness by using them only when needed. One QR Code can help bring a document to life and give you a chance to further engage with people who scan the code. Overdoing it can frustrate users and help ensure that the important codes don't get scanned because people scanned a different code and didn't find what they were looking for. One benefit of QR Codes is that they take up relatively little space when compared to a traditional print advertisement. Use metrics to ensure efficiency; you're shooting for the highest amount of page views for the lowest amount of print space.

7. Tell People How to Use It

QR Codes are far from ubiquitous. Give people directions on how to use them. The directions don't need to be complicated; "Scan this with a QR Code reader" should suffice. Providing information on how to download the appropriate scanning app helps take things a step further and makes sure you're not losing people who might benefit from scanning your code.

8. Provide an Alternative

Don't assume that everyone has the ability to scan QR Codes. Not everyone has a smartphone, and some people who do may have broken cameras, uncharged phones, no service, or other technical difficulties. Provide a short URL that people can type in manually (or easily remember) if they are unable or unwilling to scan your code. The idea is to make things as easy to use for as many people as possible. Offering a simple fallback method makes sure you're maximizing who sees the additional content to which you link your QR Code.

TWH.cc allows to use the short url link as an alternative (for example - to link online and still have tracking). Links take on the following format: twh.cc/?id=5.

9. Respect the Border

A QR Code comes with a white border around it. Respect that border. The border is an integral part of the code; the code will not scan properly if the border is infringed upon. In addition, the border is what sets your QR Code apart from the content on the page around it, and the code may not be visible without it. Be careful not to overlap that white space with other images or text.

10. Bring the Wow

The most important thing to do is to provide an awesome experience. Incorporate images, audio, video, and interactivity into the website to which your QR Code links, as these components can't all be duplicated on paper. This experience needs to reflect the marketing and usage strategy that you developed in point 4. Make sure you're engaging the person scanning your code in a way that provides a stimulating visual and audio experience. If you don't, you can bet your competitors will.